Our Story

Rings That Make You Happy

Some pieces of jewelry you wear just once.

You wear a Charmin’s ring every day.

Since 2006, we’ve been designing rings for women who love to mix and match and create their own style. What started as a passion for beautiful, affordable jewelry has grown into the largest online ring store in the Netherlands, featuring more than 700 different styles.

From subtle little rings to eye-catching statement rings. From colorful designs to timeless classics. Our collections are designed to be endlessly mixed, matched, and stacked.

Designed by us

At Charmin’s, we don’t just buy existing collections.

We’ve been developing our own designs since the very beginning. This allows us to continue innovating and creating jewelry that’s not only beautiful but also comfortable to wear. For example, many of our chunky rings are specially designed with a hollow interior and a comfortable fit, so they feel lighter than you’d expect.

Because a ring should look good, but above all, it should be comfortable to wear.

Affordable luxury

We believe that beautiful jewelry doesn't have to be out of reach.

That’s why we design rings that exude luxury without the luxury price tag. Our collections are made from high-quality materials such as stainless steel and sterling silver and are suitable for everyday wear. Plus, our rings are hypoallergenic, so as many women as possible can enjoy them.

From Amsterdam to all of Europe

Charmin’s was founded in Amsterdam, grew up in the Netherlands, and is now sold in hundreds of stores throughout Europe.

Still, we've remained the same brand:

Personal, approachable, and always on the lookout for the next beautiful ring.

No complicated luxury.
No high barriers to entry.

Simply gorgeous rings that complete your outfit.

Packaged with love

Every order is carefully packaged at our office in the Netherlands.

Whether you're looking for a gift for someone else or just ordering something nice for yourself, unwrapping it should be just as much fun as wearing it.

Because, in the end, that's what it's all about.

A brief moment of happiness right at your fingertips.

Love,

Bibi & Team Charmin’s 💛